Sensegen – Saudi Mirror http://www.saudimirror.com News On-line Mon, 22 Jan 2024 22:50:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 Breaking Ground in Fragrance Innovation: Sensegen and Global Leader Unveil Dynamic Collaboration http://www.saudimirror.com/?p=218051/ Mon, 22 Jan 2024 22:50:30 +0000 http://www.saudimirror.com/?p=218051 Rancho Santa Margarita, Calif., Jan. 22, 2024 (GLOBE NEWSWIRE) — Sensegen, a pioneer in biotech–enabled fragrance solutions, announced a strategic collaboration with Takasago, a global leader in the flavor and fragrance industry. This creative and technical partnership marks a significant leap forward in fragrance creation powered by biotechnology innovation.

“The collaboration with Takasago stands as a shining example of creative synergy through biotechnology, a dynamic partnership poised to reenergize the field of fragrance ingredients,” said V.P. of Fragrance, Angélique Burke, at Sensegen. “At Sensegen, we believe in the transformative power of collaboration, and this venture with Takasago signifies our commitment to pushing the boundaries of innovation and crafting a vibrant, eco–responsible future for olfactory experiences.”

“We are pleased about the dynamic collaboration with Sensegen, as it marks a pivotal moment in the fragrance industry,” said Takasago’s Global Fragrance Division President, Paul Ireland. “Takasago’s rich fragrance expertise, combined with Sensegen's innovative biotech solutions, heralds a new era for perfumery.”

Novelty Unleashed
Sensegen and Takasago are joining forces to yield a fusion of creativity and technical prowess, promising to redefine the landscape of olfactory experiences.

Sensegen has achieved a significant milestone by leading the way in biotech fragrance ingredient development, notably as the pioneering creator of a class of natural musk raw materials. This groundbreaking accomplishment underscores the importance of prioritizing musk in pursuing sustainable and innovative fragrance solutions.

The impetus behind crafting these sought–after scents was a commitment to expanding options in perfumery, moving beyond synthetic petroleum–based fragrances and traditional extracts.

Beyond Ingredients: A Multi–tiered Approach
Sensegen is a full–fledged fragrance house that goes beyond supplying specialty ingredients. The mission is to strive to replace fossil–fueled synthetics and resource–depleting ingredients. There is an increasing global market for natural fragrance, with an estimation at $3.3 billion in the year 2022, and is projected to reach a revised size of $8.5 billion by 2030, growing at a CAGR of 12.7% over the period 2022–2030, according to the Global Natural Fragrance Industry report by Reportlinker.com.

The collaboration showcases Sensegen's multidimensional capabilities, contributing novel materials and know–how in creating biotech–enabled fragrances. It is a testament to Sensegen's commitment to work toward a better and clean future with a robust Intellectual Property (I.P.) position. This solid foundation positions Sensegen as a biosolutions fragrance leader in shaping the future of sustainable and inventive fragrance solutions.

Competitive Price and Scale
Coupled with innovation, it also provides cost–effective, scalable solutions to brands seeking a more natural profile and market share opportunities. For example, in the cleaning industry, the global natural household cleaners market size was valued at USD 5,237 million in 2022, and it is anticipated to reach USD 12,886 Million by 2030 at a CAGR of 11.9%, according to Straights Research. Products that fall under the category of “natural household cleaners” are those that do not include any synthetic chemicals. It does not contain any artificial components in any form. Sensegen's dedication to making eco–friendly options economically viable underscores a mission to democratize sustainable fragrances, enabling a broader reach for businesses committed to environmental responsibility.

R&D and Commercialization Capabilities
The use of biotechnological processes allows for innovation and novelty in fragrance creation. Manufacturers can explore a broader range of biomolecular compounds, leading to the development of unique and distinctive scents that set products apart in the market.

Sensegen's prowess extends beyond research and development (R&D) to effectively commercialize biotech–enabled fragrance solutions—the seamless integration of R&D excellence with commercial viability positions Sensegen as a competitive fragrance house.

Ireland added, “This collaboration will yield positive outcomes for the fragrance industry and offers transformative possibilities for brands exploring alternatives to virgin fossil–based ingredients. It's an exciting journey, and we’re contributing our expertise to shape the olfactory landscape for many important industries.”

Consumer Trend for Naturalness
As consumers become more environmentally conscious, brands incorporating fragrance biomolecules can benefit from a positive perception associated with sustainability and responsible sourcing. In a 2023 market report, 44% of consumers globally agree to actively look for sustainability claims on multiple forms of detergent products/brands. This can contribute to brand loyalty and attract environmentally conscious consumers.

Sensegen will present at the American Cleaning Institute (ACI) Annual Meeting and Industry Convention, Jan 29–31, where Burke will speak on “Biotechnology has the potential to enhance fragrance creation and accelerate the promise of moving beyond fossil fuel–based synthetic materials.” Wed. Jan. 31 at 10 am. The presentation will be at the Innovation Showcase 2. The cleaning industry is intensifying its focus on making industry norms, prioritizing eco–friendly materials, reducing harmful chemicals, and adopting biodegradable solutions, reusable cloths, and energy efficiency.

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About Sensegen
Sensegen® is at the forefront of fragrance innovation, pushing the boundaries of biotech–enabled solutions to create sustainable and captivating olfactory experiences. For more information, visit sensegen.com.

As a division of Blue California Ingredients, our innovative taste, smell, and beauty creative center is dedicated to delivering plant–based, natural, and sustainable solutions. Sensegen’s creators collaborate with advanced bio–techniques and team up to provide unique consumer–validated formulations.

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Sensegen launches bio-based Exotic Flavors collection http://www.saudimirror.com/sensegen-launches-bio-based-exotic-flavors-collection/ Tue, 27 Jun 2023 17:48:05 +0000 http://www.saudimirror.com/?p=216439 Rancho Santa Margarita, Calif., June 27, 2023 (GLOBE NEWSWIRE) — Sensegen, the pioneering biotechnology–based solution provider in taste, smell, and beauty, has launched its highly anticipated Exotic Flavors collection.

Sensegen has created a range of captivating flavors for food and beverages. The collection features six unique exotic true–to–fruit flavors: lychee, guava, papaya, yuzu, dragon fruit, and violet.

“We are thrilled to introduce the Exotic Flavors collection to the market, representing a significant milestone in our mission to redefine taste and consumer experiences," said Natasha D'Souza, VP of Flavors and Consumer Experience at Sensegen.

"Our research has revealed that exotic flavors transcend vacation settings and have become a top preference for various occasions and drink preferences. By leveraging our bio–based solutions, we invite food and beverage companies to explore the immense potential of these flavors across different categories and create truly personalized experiences for their consumers," said D'Souza.

According to Sensegen's Sensory and Consumer Insights Center, 48% of consumers identified exotics as a top flavor. Consumers are open to more adventurous flavors in social settings or when they feel exploratory. In alcoholic beverages, consumers consider unique, exotic, and natural flavors as the top three desired characteristics.

Sensegen will unveil the Exotic Flavors collection at IFT First in Chicago, July 17–19, 2023, at its creative partner Blue California's booth S1670. In anticipation of the collection, IFT attendees will be the first to taste food and beverage prototypes made with the flavors and complimentary ingredients from Sensegen's sugar reduction solutions partner Sweegen.

What to Experience at IFT First 2023
IFT Attendees can expect several exciting prototypes to inspire their products with the Exotic Flavors.
A sneak preview is below.

  • Yuzu–flavored iced tea featuring Sensegen's yuzu natural flavor with Blue California's longevity vitamin ergothioneine and Sweegen's Signature Stevia and taste modulation solutions.
  • Dark chocolate truffles flavored with Sensegen lychee and natural violet flavor.
  • A better–for–you Guava energy drink made with Sensegen's guava natural flavor and 50% reduced sugar with Sweegen's Sweetensify Flavors for taste modulation. Guava has risen 22% YOY in beverages and 5% on restaurant menus.
  • Papaya–flavored refresher featuring Sensegen's papaya natural flavor. Papaya has increased by 19% on restaurant menus.
  • Dragon fruit–flavored sparkling water flavored with Sensegen's dragon fruit natural flavor.

This launch results from Sensegen's relentless pursuit of innovation and commitment to providing consumers with unique taste experiences. The Exotic Flavors collection is supported by the company's proprietary quantitative research conducted nationally with over 1,500 consumers. This comprehensive study explored the beverage and food choices people make in various situations, the influence of mood on those decisions, and the underlying reasons behind them.

Sensegen's insights from this research offer invaluable guidance to food and beverage companies seeking to inspire innovation with mood–centric flavors. By understanding that mood, food, and beverage choices can vary significantly among individuals, industry players can use this research to tap into the full potential of their offerings and deliver tailored experiences to their diverse consumer base.

In line with Sensegen's commitment to sustainability and biotechnology, the Exotic Flavors collection is produced by bioconversion. This approach ensures the highest quality and authenticity while minimizing the environmental impact of flavor production.

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About Sensegen
Sensegen is the science of good sense. We've got nature down to a science.

As a division of Blue California Ingredients, our innovative taste, smell, and beauty creative center is dedicated solely to delivering plant–based, natural, and sustainable solutions. Our diverse team of experts collaborates with advanced bio–techniques and collaborates as a team to provide unique consumer–validated ingredients.

At Sensegen, we've pioneered a way of formulating nature without compromise or harm, providing one–of–a–kind solutions for Taste, Smell, and Beauty.

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Sensegen unveils natural fragrance survey results for 2022 World Perfumery Congress http://www.saudimirror.com/sensegen-unveils-natural-fragrance-survey-results-for-2022-world-perfumery-congress/ Wed, 22 Jun 2022 21:32:37 +0000 http://www.saudimirror.com/?p=214798 Rancho Santa Margarita, Calif., June 22, 2022 (GLOBE NEWSWIRE) — Southern California's taste, smell, and beauty innovator, Sensegen, announced its natural fragrance survey results, gearing up for exhibiting its "New Naturals" initiative at the World Perfumery Congress (WPC), Booth #523, June 29 "" July 1, 2022, in Miami, Florida. Sensegen is a division of Blue California ingredients.

"We're very excited to share our results of the natural fragrance survey, revealing consumer knowledge of natural fragrances and what is appealing, trend–setting in personal care and beauty products," said Angelique Burke, senior perfumer at Sensegen. "The era of truly natural perfumery is here; we are bringing nature back into perfumery by harnessing classic fragrance molecules from biology rather than deriving them from petroleum."

Sensegen's New Naturals are bio–designed fragrances that are natural (plant–based), safe, and sustainable. They perform and are as pleasant as synthetics, yet more complex than blends of essential oils, which thus far have been the only option for natural fragrance seekers. No such fragrance initiative exists on the market today.

An ideal example of a New Natural is Sensegen's entire class of plant–based musks that gives perfumers the best natural alternative to synthetics. Once coveted and exclusive, the musk fragrance became banned for the inhumane treatment of the Musk Deer —– the only source at the time. After that, the highly sought–after musky olfactive character was solely a synthetic option for perfumers.

"The lack of availability of natural musks, combined with the ubiquity, performance, and wide acceptability of this olfactive character, has created a huge challenge for natural fragrances to compete in the marketplace," said Burke. “Today, Sensegen can offer a far–reaching range of natural and sustainable creations, which proudly stand their ground in the market."

Sensegen asked 1,000 consumers about their personal care routines and beauty regimens in an online survey. Survey respondents were also asked about their attitudes and understanding of personal care/beauty care products as it relates to scented, as opposed to unscented products, label reading, purchase decision influencers, and familiarity and understanding of natural fragrances.

While 66% of consumers said natural fragrances were naturally derived fragrances, approximately 14% thought it meant no added fragrance, and 5% said it was the same as unscented.

Later, survey participants were shown an explanation of New Natural Fragrances and a product concept containing the new natural fragrance. The data shows that 74% of those respondents would choose the New Natural fragrance concept versus the synthetic. This was a 5% increase over consumers' choice before being presented with information on the new natural fragrance.

"From this natural fragrance survey, we concluded that there's a gap in understanding and awareness regarding such terms used in labeling fragrance and fragrance–related statements," said Natasha D'Souza, senior director, global sensory and consumer insights at Blue California. "There hasn't been a better time for brands to make exceptional, sustainable products and educate consumers on how they are adopting a more natural position for the benefit of the planet and humankind.”

Interested parties and media members inquiring about the natural fragrance survey can stop by Sensegen's booth #523 at the WPC or contact Sensegen. The Sensegen booth will have smelling products from sustainable, 100% bio–based materials. Fragrances include samples of fine fragrance, personal care, and home care.

The World Perfumery Congress is hosted by Perfumer & Flavorist.

About Sensegen

Sensegen, is the science of good sense. We've got nature down to a science and create the perfect sense.

As a division of Blue California Ingredients, our innovative taste, smell, and creative beauty center is dedicated solely to delivering plant–based, natural, and sustainable solutions. Our diverse team of experts collaborate with advanced bio–techniques and collaborate as a team to provide unique consumer–validated ingredients.

At Sensegen, we've pioneered a way of formulating nature without compromise or harm, providing one–of–a–kind solutions for Taste, Smell, and Beauty.

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Innovation in Natural, Clean Ingredients Ushers in Sensegen http://www.saudimirror.com/innovation-in-natural-clean-ingredients-ushers-in-sensegen/ Tue, 15 Feb 2022 09:30:00 +0000 http://www.saudimirror.com/?p=214849 Rancho Santa Margarita, Calif., Feb. 15, 2022 (GLOBE NEWSWIRE) — Sensegen, southern California's new taste, smell, and beauty business, enters the ingredient market as the first 100% biotechnology–based solution provider serving these markets. Emerging as The Science of Good Sense, Sensegen's brand launch marks an 18–month incubation previously under the name Blue California Flavors and Fragrances.

"We're charting our course in clean and sustainable taste, smell, and beauty in a new and exciting way," said Kathy Oglesby, chief value creation officer. "Under one roof, perfumers, flavorists, biologists, and chemists are working together, inspired by nature, and disciplined by science."

Collaborating in their modern and well–equipped Creative Center, the designers are market–focused on biotechnology–based ingredient solutions to design and customize clean–label collections. The Creative Center is full service and state–of–the–art in capability, housing flavor, fragrance, cosmetic, and personal care creation teams supported by analytical chemistry, applications development, and sensory science teams.

Taste, smell, and beauty brands are encouraged to peruse Sensegen's new website sensegen.com to gain insight into Sensegen's collections, provenance, philosophy, biobased technology, sensible ingredient innovation process, transparent business practices, and sustainability position.

"Sensegen is committed to supporting brands to meet consumers' expectations of reducing the environmental footprint of their products and inspiring repeat purchases," said Oglesby. "We are 100% focused on true–to–nature, sustainable, and clean ingredients made possible by biotechnology."

Oglesby further states, "The beauty of biotech in ingredient creation is monumental. It is significantly more sustainable than agriculturally derived and petroleum–based ingredients."

Consumers are seeking to buy clean and sustainable products, and they are expecting companies to change from synthetic to natural. In an Edelman Trust survey, consumers confirmed that they expect companies and business leaders to address and solve macro socio–environmental challenges. And in a 2020 World Economic Forum survey, it appears evident that many are willing to participate actively in building back a better world alongside the brands they choose. In responses from 21,000 people and 28 countries, the survey reported that 86% want to see more sustainable and equitable products in the post–pandemic market.

"Sensegen's launch marks our commitment to The Way Forward – an evolving journey to reinvent natural taste, smell, and beauty solutions," said Oglesby. "Always customer–focused, our disruptive and provocative business model is based on co–creation, transparency, and partnering to produce clean–label solutions that are easy on the planet."

Disruptive innovations to date include plant–based musk "" one of the fragrance industry's favorite types of materials. Plantarome M is the first biotech source of musk, a highly strategic option for the market with natural animal sources unethical to harvest and, plant sources too costly for mainstream use. Other musk offerings are synthetic, many of which have already been banned in major markets or are limited in concentration due to safety concerns.

The fermentation and bioconversion processes of innovation partner, Conagen, produce optically active molecules that are precisely what nature makes. "Our innovation partnership with Conagen, where there is a natural flow of creativity and intelligence between market and science, creates great value for us and for our customers," said Oglesby. “And our market success and expansion into beauty demonstrates it."

Another advantage of biotechnology–based ingredients is that they can sidestep wobbles in supply chains caused by poor weather, seasonality, and inconsistent plant harvest quality without resorting to synthetic substitutes.

Oglesby foresees, "What we created in 2021 with Conagen is a prelude to the great achievements that will be revealed in 2022.”

Sensegen's new market focus is evolving into three pillars:

The extensive portfolio of true–to–nature liquid flavors will be expanded in 2022 to include powders and new delivery as the tonality excellence will be applied to other sweet flavors and plant–based offerings.

  • Smell (Air Care, Home Care, Fabric Care, Personal Care, and Fine Fragrance)

New captives form the basis for the growing collection of "the new naturals" for fragranced consumer products. Sensegen's fragrances fill a white space for naturals in the fragrance market moving toward today's synthetics in both variety and technical performance.

  • Beauty (Personal Care, Hair and Skin Care, and Cosmetics)

Coming soon is a line of clean, novel, proprietary offerings as well as natural and sustainable qualities of market favorites.

"We're driving the pipeline of taste, smell, and beauty into the 21st century with the guidance of nature and science, driven by the "savoir faire' of the fragrance, flavor, and cosmetic industries," concluded Oglesby.

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About Sensegen

Sensegen, is the science of good sense. We've got nature down to a science.

As a division of Blue California Ingredients, our innovative taste, smell, and beauty creative center is dedicated solely to delivering plant–based, natural, and sustainable solutions. Our diverse team of experts collaborate with advanced bio–techniques and collaborate as a team to provide unique consumer–validated ingredients.

At Sensegen, we've pioneered a way of formulating nature without compromise or harm; providing one–of–a–kind solutions for Taste, Smell, and Beauty.

Attachments


GLOBENEWSWIRE (Distribution ID 8475532)

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