INVNT ATOM – Saudi Mirror http://www.saudimirror.com News On-line Mon, 21 Aug 2023 22:00:00 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 INVNT.ATOM™ Launches BZAR™ a Patent Pending, Interactive Platform Redefining Virtual Commerce, Immersive Engagement, and Community Building for Brands and Fans http://www.saudimirror.com/?p=216824/ Mon, 21 Aug 2023 22:00:00 +0000 http://www.saudimirror.com/?p=216824 Singapore, Aug. 21, 2023 (GLOBE NEWSWIRE) — INVNT.ATOM, the digital and Web3 innovation division of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT introduces BZAR, the GROUP's patent–pending, self–funded, content–led digital platform, built exclusively for brands and fans. The now available–to–demo platform enables next–gen collaboration, connection, and co–creation with communities in the virtual world. With BZAR, brands can create custom and immersive experiences tailored precisely to their needs utilizing curated photorealistic environments, proactive immersive commerce, and Web3 integrated features to engage with their consumers, build communities, and drive new commercial opportunities.

"Built upon WebGL and WebGPU, our scalable platform features a comprehensive suite of tools that bring brand narratives to life in virtual worlds with features such as multiplayer interaction, real–time communication, and synchronized video streaming. With 29 unique patent claims, BZAR revolutionizes new and existing revenue streams for brands based on their specific strategic needs; while engaging their communities with always–on, custom–curated interactive experiences that amplify storytelling, deepen connections, boost loyalty, drive revenue and capture unparalleled engagement intelligence and data", said Scott Cullather, President & CEO, [INVNT GROUP] and CEO, INVNT.ATOM. "[INVNT GROUP] has always been at the forefront of creating compelling and impactful brandstories around the world and we see Web3 and our proprietary virtual platform, BZAR, as a critical component of any successful marketing strategy and the next great frontier of brandstory."

Key features and Web3 integrations of the BZAR platform include:

  1. Expansive Environments: Real–time rendering (generated by AI) of interactive environments to minimize loading time without sacrificing graphics quality.
  2. Multiplayer Interactions: Communicate seamlessly in real–time with thousands of users to create a vibrant and continuous social atmosphere.
  3. NFT Ticketing: Issuers can offer consumers a secure and transparent way of issuing and managing data collection for their events, whilst recipients can take advantage of unique experiences.
  4. Cross–Platform: Accessible across desktop, tablet, mobile, VR, and mixed reality technologies for a seamless shopping experience across devices and platforms.
  5. Synchronized Video Streaming: Real–time, synchronized video streams on any 3D surface for a fully immersive multimedia experience.
  6. Avatar Creation and Customization: Users can personalize avatars to discover, play, and explore, as well as try on and shop digital products.
  7. Social Integration: Integrating social feeds and community invitations to foster community engagement. Text and voice chat, social media feeds, video calls, and private rooms for friends.
  8. Interactive Actions: Action buttons for users to trigger dynamic events within the 3D environment, enhancing exploration and discovery.
  9. Audio Triggers: Incorporating audio triggers, BZAR elevates sensory immersion, creating a dynamic and engaging sonic landscape.
  10. Marketplace: Connect your virtual commerce experience to your IRL footprint with a digital marketplace that also empowers your community to buy–and–sell.
  11. Mini–games and Private Rooms for Friends: Fostering new communities to amplify engagement, brands can integrate mini–games and private rooms for their fans to collaborate amongst each other through custom interactions, leaderboard integration, and emotes.

"BZAR was built for brands to seize on the possibilities enabled by this wave of emerging technologies. BZAR is a canvas for creativity and consumer connection, integrating new technologies such as AI–adapted mechanisms that can generate unimagined virtual worlds and environments," said Laura Roberts, Managing Director, [INVNT GROUP] APAC.

Brands and organizations interested in discovering the possibilities of virtual commerce can request a demo here.

About BZAR
BZAR is a patent pending, comprehensive virtual experience platform that integrates immersive storytelling into virtual worlds. BZAR provides the tools brands need to create unique, "always on '' immersive experiences that captivate and engage consumers beyond traditional digital channels. A beacon for brands to enter the metaverse through cutting edge technology, BZAR's extensive suite of strategic partners include Livewire, AWS, BlockTrust, Polygon, Trident3, and more. For more information on BZAR's always–on immersive virtual world, visit: www.bzar.com.

About INVNT.ATOM
INVNT.ATOM, part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT, is an innovation and brand experience agency devoted to helping global brands chart a course, navigate, activate, and create new opportunities at the digital frontier of Web3. Headquartered in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers, and thought leaders, turn strategies into stories and stories into experiences that engage communities on the global stage. For more information about INVNT.ATOM, visit: www.invntatom.com

About [INVNT GROUP]
[INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a portfolio of disciplines designed to help forward–thinking organizations innovate and impact audiences everywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; production studio & creative agency, HEV'; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit www.invntgroup.com.

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Legacy, Storytelling and Community: How INVNT.ATOM™, [INVNT GROUP]’s digital innovation agency, transformed Automobili Lamborghini’s global brand footprint with its Web3 initiatives http://www.saudimirror.com/legacy-storytelling-and-community-how-invnt-atom-invnt-groups-digital-innovation-agency-transformed-automobili-lamborghinis-global-brand-footprint-with-its-web3-initia/ Wed, 28 Jun 2023 20:00:00 +0000 http://www.saudimirror.com/?p=216457 Singapore, June 28, 2023 (GLOBE NEWSWIRE) — Across 2022 and 2023, INVNT.ATOM, [INVNT GROUP]'s digital and Web3 Innovation division delivered two historic NFT campaigns in collaboration with Automobili Lamborghini, as the legacy super sportscar leader celebrated their 60th anniversary and entered its hybrid era.

With global features in media outlets such as Forbes, Fast Company, Be in Crypto, and an announcement from Lamborghini's CEO Steve Winkelmann that Lamborghini's sports cars are sold out until 2024, [INVNT GROUP] has concluded two back to back campaigns in partnership with Automobili Lamborghini.

"Lamborghini Ultimate' a world first 1:1 NFT & The Last Aventador Coup in collaboration with contemporary artist Krista Kim and Grammy award winning artist Steve Aoki, and most recently "The Epic Road Trip", an 8–month Web3 initiative with utilities which cultivated a community of global Web3 loyalists around the world. The conclusion of "The Epic Road Trip" marked the brand's 60th anniversary where the Italian marque revealed the "Revuelto", the brand's first dual–powertrain supercar – continuing their commitment to a more sustainable future.

Lamborghini was the first super sports car brand to enter the world of digital collectibles, with their release of digital bitstamps in 2020. In partnership with [INVNT GROUP], two major Web3 initiatives have followed suit, cultivating a new community of a younger tech audience, and established loyalists to mark the hybrid era, as the brand races towards complete electrification by 2030.

[INVNT GROUP] partnered with Steve Aoki and Krista Kim to create an audiovisual collaboration which saw the creation of the world's first 1:1 NFT supercar, auctioning off the physical version of the last ever Aventador Coupe with auction house RM Sotheby's. The NFT paired with the physical sports car sold at an auction price of $1.6M, placing the purchase price in the top 10 new Lamborghinis ever sold.

On the back of the global success and impact of"Lamborghini Ultimate" Lamborghini continued their partnership with [INVNT GROUP] with the launch of "The Epic Road Trip''. This 8–month long campaign showcased monthly prizes and NFT reveals, concluding in a global celebration of the brand's 60th anniversary and the ultimate reveal of the Revuelto. The consequential results of "The Epic Road Trip '' showcased a nod to the brand's transformation, with 10.5x campaign ROI. Collectively, both campaigns have garnered 1.8 billion global editorial media impressions, across 2.4K featured editorial placements, totalling over $17.3M USD of advertising value.

"These results demonstrate how incredibly powerful leveraging Web3 is in any modern marketing strategy," says Scott Cullather, President & CEO of [INVNT GROUP], and CEO of INVNT.ATOM, "These are highly engaged, hands–on collectors with a passion for the Lamborghini brand. By focusing on a curated group of brand loyalists, Lamborghini was able to both deepen its connection with its biggest fans while also welcoming new people to be a part of its timeless heritage and future. As an ultra–luxury brand that sold just 9,233 vehicles in 2022, every boost in purchase intent is worth millions."

"Lamborghini is an aspirational brand, and Web3 is a bridge to people that are dreaming Lamborghini, but also for people that are not familiar with the brand and more familiar with art, design and NFTs. It's an example of how art and design are connected to our brand. And the good thing is that with the NFTs we're able to make sure that this dream is also in the reach for the fan," said Christian Maestro, Marketing Director of Automobili Lamborghini, in Carly Reilly's Overpriced JPEGS Podcast Series with Scott Cullather.

As the brand continues its journey towards complete hybridization of its lineup by 2025, expect further experimentation at the leading edge of community, blockchain and utility.

Driven by [INVNT GROUP]'s "Challenge Everything" mantra backed by world–class storytelling, both campaigns immersed the legacy brand into the world of Web3, whilst also adopting elements of the physical world into the journey. The phygital experiences, told a tale of brand transformation, as Lamborghini fans are given brand new avenues to engage with the legacy brand into the future.

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About INVNT.ATOM INVNT.ATOM, part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT, is an innovation and brand experience agency devoted to helping global brands chart a course, navigate, activate, and create new opportunities at the digital frontier of Web3. Headquartered in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers, and thought leaders, turn strategies into stories and stories into experiences that engage communities on the global stage. For more information about INVNT.ATOM, visit: www.invntatom.com.

About [INVNT GROUP] [INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a portfolio of disciplines designed to help forward–thinking organizations innovate and impact audiences everywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; production studio & creative agency, HEV'; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit www.invntgroup.com.

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Automobili Lamborghini's “The Epic Road Trip” nears its destination with commemorative collectible celebrating the brand’s 60th anniversary http://www.saudimirror.com/automobili-lamborghinis-the-epic-road-trip-nears-its-destination-with-commemorative-collectible-celebrating-the-brands-60th-anniversary/ Thu, 09 Mar 2023 15:30:46 +0000 http://www.saudimirror.com/?p=215510 Sant'Agata Bolognese, March 09, 2023 (GLOBE NEWSWIRE) — Automobili Lamborghini has nearly reached the end of "The Epic Road Trip”, an 8–month journey that culminates in a momentous milestone: the legendary brand's 60th anniversary.

Developed in partnership with INVNT.ATOM and Web3 Pro, The Epic Road Trip invites owners and enthusiasts to collect the ultimate set of digital memorabilia to unlock utilities and experiences "" including the opportunity to be one of the first to preview the latest Lamborghini model before it's released to the public.

Collectors of "The Epic Road Trip" will also be rewarded with a variety of utilities and experiences, depending on their level of ownership:

  • Access to Collectors–only Discord community/channel
  • Exclusive mobile and desktop wallpapers
  • Centro Stile sketch from Mitja Borkert, Head of Design
  • GLB file for Lamborghini consumers to experience in the metaverse
  • An intimate VIP tour of the Lamborghini Sant'Agata headquarters
  • Exclusive first look at the latest Lamborghini model

As the 60th anniversary approaches, Lamborghini will leverage this opportunity to bring together in celebration both Lamborghini customers and "The Epic Road Trip" asset holders. "Lamborghini's commitment to innovation extends beyond our super sports cars and into all aspects of our business "" specially as we reach younger generations," says Christian Mastro Marketing Director of Automobili Lamborghini. "The Epic Road Trip is the latest example of our unconventional approach which has powered us for six decades. As we celebrate 60 years of forward looking attitude, we want to reward customers and fans of the past, present, and future for their loyalty "" giving them the chance to get further involvement and connection with the Brand."

Lamborghini will commemorate the milestone with a 60th–anniversary digital collectible. Those visiting Lamborghini dealerships or attending IRL anniversary celebrations can scan a QR code to claim. At the same time, the commemorative collectible will be airdropped to "The Epic Road Trip" collectors who have purchased 2 or more NFTs across Drops 1 through 8.

In addition, all holders of the commemorative NFT will receive token–gated access to an exclusive, AMA–style session with senior Lamborghini executives discussing Lamborghini's past, present, and future.

The final drop of "The Epic Road Trip" begins March 20th – 23rd, with the last opportunity for collectors to reach the finish line at Lamborghini NFT Marketplace.

While "The Epic Road Trip" will be concluding soon, this is only the beginning of Lamborghini's Web3 journey as they continue to develop innovative engagement platforms that deepen their relationship with customers and fans which capture the essence of what it means to be a member of the Lamborghini community.

Photos and videos: media.lamborghini.com
Hype Reel of the campaign to date

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Information on Automobili Lamborghini: lamborghini.com

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About Automobili Lamborghini's "The Epic Road Trip"

Automobili Lamborghini, together with Web3 Pro and INVNT.ATOM, invite fans, collectors, and enthusiasts to be a part of The Epic Road Trip, a series of digital collectibles that unlock utilities, and experiences "" including the opportunity to be one of the first to preview a new Lamborghini model. The collection consists of four NFTs released each month for 8 months, across 4 consecutive days, each available to purchase for 24 hours only. All base collectible NFTs will be limited to an edition of 1,963 and the fourth rare NFT will be available in a limited edition of 63 units. At the very end of the campaign, only those who have acquired all the monthly NFTs issued "" either the three base NFTs or three base plus the limited edition – will receive a special NFT revealing the next Lamborghini model.

About INVNT.ATOM

INVNT.ATOM, part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT, is an innovation and brand experience agency devoted to helping global brands chart a course, navigate, activate, and create new opportunities at the digital frontier of Web3. Based in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers, and thought leaders, turn strategies into stories and stories into experiences, that engage communities on the global stage. For more information about INVNT.ATOM, visit: www.invntatom.com.

About [INVNT GROUP]

[INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a portfolio of disciplines designed to help forward– thinking organizations innovate and impact audiences everywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; production studio & creative agency, HEVE; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit www.invntgroup.com.

About Web3 Pro

Since 2018, Web3 Pro has been a pioneer in developing innovative technologies that enables enterprise brands, creative agencies, marketing agencies, and their clients to harness the power of Web 3.0, community–based marketing. Our platforms, including the NFT PRO white–label marketplace and HUB engagement platform, are designed with the end customer in mind, which enables successful campaigns and strategies that boost important revenue, engagement, and marketing–related key performance metrics. For more information about Web3 Pro, visit: www.web3pro.com.

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aespa and artist Blake Kathryn create first-of-its-kind NFT collection http://www.saudimirror.com/aespa-and-artist-blake-kathryn-create-first-of-its-kind-nft-collection/ Mon, 10 Oct 2022 21:40:05 +0000 http://www.saudimirror.com/?p=213518 Singapore, Oct. 10, 2022 (GLOBE NEWSWIRE) — aespa, the massively popular and future forward female K–Pop group from SM Entertainment, which includes four real members as well as their respective online avatars, is joining forces with visual artist and NFT queen Blake Kathryn, to launch an exclusive NFT collection. The collection marks the world's first collaboration between a K–pop group and a global NFT artist and will be available from Thursday, October 13, 5pm EST to Friday, October 21, 11am EST through Sotheby's Metaverse. This collaboration was jointly facilitated by connecting dotts, an APAC/U.S. strategy agency connecting brands, consumers, talent and content creators and INVNT.ATOM , a global innovative brand experience agency at the forefront of the digital frontier.

Each piece of artwork in the girls NFT collection incorporates the personality, elements and signature identity of each band member and their avatars; perfectly combined with surreal futurist aesthetics of Blake Kathryn's work, creating the ultimate collaboration between the artists. The ambience used is specially composed for this collection by SM Entertainment.

The girls NFT collection includes a 3–part series:

  • MY Pass – Open edition NFT, an access key for any fan and collector. Each MY Pass comes with a free NFT from a collection of 16 different works that are specially personalized and prepared by each member of aespa.
  • Altars – A total of 32 Special and Limited Editions, four (4) fine art executions of each aespa member created in editions of eight (8). Each digital artwork embodies their iconography, aespa metaverse world, KWANGYA aesthetics, and includes utilities such as a GLB file, and a personalized recording by each aespa member talking about the collaborative artwork. Edition 01 of each Altars series will go to the highest bidder and also include a signed autograph print by the members and Blake Kathryn.
  • Dreamspace – Super exclusive single edition 1:1 artwork that is an environmental reflection of each aespa member. This artwork offers the ultimate fan experience that includes a GLB file, a video recording of aespa and Blake Kathryn talking about the artwork, a virtual meet–and–greet with Blake Kathryn, and an all expenses paid meet–and–greet with aespa in Seoul at their concert along with a physical print signed by each aespa member + Blake Kathryn.

The girls collection will be open to all buyers and bidders, with each series available between a 48 hour time period throughout the week–long auction. Bidding can be done via credit card, not just cryptocurrency. MY Pass and Limited Edition NFTs will be available at a fixed rate. Sotheby's, the world's premier destination for art and luxury, will host a preview exhibition of all the digital artwork in Hong Kong alongside highlights from Sotheby's Fall 2022 sales series, including Modern & Contemporary Art from October 2nd – 9th, followed by an exhibition in Sotheby's galleries in New York from October 13th – 20th.

"From the beginning, aespa has been a very future forward group, embracing technology and the metaverse with creativity and as a core part of their identity, and their fans have responded enthusiastically. This girls collection, beautifully created in collaboration with Blake Kathryn, one of the most prominent female artists working in Web3, further extends, cultivates and expands aespa's web3 community, " said SM Entertainment.

"It was a pleasure to collaborate with aespa on this first–of–its–kind NFT collection," said Blake Kathryn. "This release is an authentic reflection of Karina, Winter, Giselle and Ningning and captures the unique essence and qualities of each of these powerful women. My hope is that it reflects female artists pushing the boundaries of what's possible, blurring the lines between real and virtual to create a new kind of fandom."

"The adaptability of NFTs has opened up many new avenues for communities of collectors and fans to connect with their favorite artists and musicians. This collaboration between aespa and the artist Blake Kathryn represents the best of how digital art and NFTs can bring together physical and virtual worlds to present fans with a special experience that is only possible with NFTs, and we are thrilled to offer this sale at Sotheby's Metaverse," said Michael Bouhanna, Sotheby's Head of NFTs and Digital Art.

"There is no more powerful cultural force than K–pop at the moment," said Rita Magnus, Managing Director of connecting dotts. "The girls collection will introduce this passionate fandom to the world of Web3, giving fans an entirely new way to connect with their favorite band. Bridging these worlds together with talent like aespa and Blake has been a remarkable first."

Elvin Tan, Managing Director INVNT.ATOM, said, “We're incredibly proud that INVNT.ATOM has led the strategy, creative, design, content, artist and auction house management, as well as the marketing campaign execution. This collaboration puts storytelling front and center; extending the world of art and music from the physical to new realities – an exciting new frontier for all fans. We believe this is the perfect introduction for K–Pop fans to enter Web3, the metaverse and beyond.”

DOWNLOAD Media Kit including Images, Videos, and more

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About aespa

aespa is SM Entertainment's fierce new all–female foursome, who, in an unprecedented debut move surpassed 100 million views on their debut video, "Black Mamba," (the record fastest for any debut K–Pop video in YouTube history). They debuted atop charts in 95 countries upon launch, most notably Billboard Global Excl. US at No. 100 within just 3 days of being accounted for, marking the highest ranking of any K–pop female group's debut song. The femme powerhouse of KARINA, WINTER, GISELLE and NINGNING also include their avatars"" a story–telling concept that drew those 100 million views to a single video in 51 days.

Combine "ae" (avatar and experience) + "aspect", and you get aespa, moving in between reality and virtual reality, with the avatars representing their counterparts. Each avatar, called "ae," are created from each member's personal data in a virtual world and can be "rekalled" into the real world. aespa, in ethos and function, represents something different.

Their recent debut EP, "Savage" entered at no. 20 on the Billboard 200 chart, the highest ranking ever for a K–pop girl group's debut on the U.S. album chart. The six–track EP, led by the title track "Savage," also ranked at No. 2 on Billboard's Top Selling Album chart, rounding off a remarkable fortnight which also saw "Savage" hit No.1 on iTunes' Top Albums chart in 20 countries upon release. Leaning into their individuality, they are unapologetically confident (with a stake in sci–fi world) and have industry insiders eager to wager that they will be the girl group to watch in 2022. Beyond praise from Forbes, Teen Vogue, Rolling Stone, Flaunt, and more, TIME touted them among "The Next Generation Leaders, Class of 2022" and Forbes Asia recognized them in their "30 Under 30" list for 2022. They have been named global ambassadors for both Chopard and Givenchy. Most recently named as Apple Music's Global Up Next

artist artist for June 2022, the quartet recently released the single "Life's Too Short" and EP, "Girls" – The 2nd Mini Album via Warner Records.

About SM Entertainment

SM Entertainment Co., Ltd. is Korea's largest entertainment company founded in 1995 by producer Soo–Man Lee, widely known as the “Founder of K–pop.” The company has developed and popularized numerous K–pop stars with huge global fandoms and is known for having led the global K–pop phenomenon of “Hallyu,” also known as the “Korean Wave.” Representative of the entertainment industry in Asia, the company operates its own comprehensive entertainment business including artist development, record label services, talent agency services, music production, music publishing, event management, and concert production.

About Blake Kathryn

Blake Kathryn is a Los Angeles based 3d artist with a surreal futurist aesthetic. Her work fuses vibrant palettes with ethereal undertones. Inspired by the opulent dreams of tomorrow alongside a love for retro–futurism she infuses her work with unfamiliar nostalgia. She has collaborated with aespa, Fendi, Jimmy Choo, Paris Hilton, Lil Nas X & more.

About Sotheby's

Established in 1744, Sotheby's is the world's premier destination for art and luxury. Sotheby's promotes access to and ownership of exceptional art and luxury objects through auctions and buy–now channels including private sales, e–commerce, and retail. Our trusted global marketplace is supported by an industry–leading technology platform and a network of specialists spanning 40 countries and 70 categories which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Design, as well as collectible cars and real estate. Sotheby's believes in the transformative power of art and culture and is committed to making our industries more inclusive, sustainable, and collaborative.

About connecting dotts

connecting dotts is a fully integrated group of entertainment experts, storytellers and strategic partners who connect the dots in the entertainment world between brands, consumers, talents and content creators. Headquartered in Singapore with teams in South Korea and USA, we collaborate and push the envelope with innovative, creative and original ideas for multi–dimensional projects varying from content exhibitions, pop culture expo, brand engagement to NFT collaborations ready for Web3.0. For more information, visit. www.connectingdotts.net.

About INVNT.ATOM

INVNT.ATOM, part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT, is a innovation and brand experience agency devoted to helping global brands chart a course, navigate, activate, and create new opportunities at the digital frontier of Web3. Based in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers, and thought leaders, turn strategies into stories and stories into experiences that engage communities on the global stage. For more information about INVNT.ATOM, visit: www.invntatom.com.

About [INVNT GROUP]

[INVNT GROUP] was established in 2020, as an evolution of the founding global live brand storytelling agency INVNT in 2008, with a vision to provide consistent, meaningful, well–articulated BrandStory across all platforms. With offices in New York, Sydney, London, Singapore, Dubai, San Francisco, Stockholm, Detroit, and Washington D.C.; headed by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a growing portfolio of complementary disciplines designed to help forward–thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; production studio & creative agency, HEV'; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit www.invntgroup.com.

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